The 1970s were marked in Morocco by the introduction, on a large scale, of a new musical genre.Nass El Ghiwane, the founding group,—a handful of artists,—launched this genre built on rudimentary and sober instrumentation as well as realistic and powerful texts.Very quickly, the youth followed. This is a music that speaks of their life, their desires, their frustrations, their hopes etc. Several musical groups were born afterwards in the process, including Jil Jilala, Lamchaeb, Siham, Mesnaoua, Tagada and Izenzaren.A word was released and spread like wildfire resembling a musical Arab Spring before its time. Musically, a rare syncretism has operated.

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